Why the term ‘Realtor’ matters in the real estate profession

By February 17, 2017 Inman No Comments

Marc Davison wrote a piece earlier this week exploring the hypothetical rebranding of the term “Realtor” applied to National Association of Realtors (NAR) members to make the term more relevant to the public.

As a Realtor, broker, owner and English major, I will respectfully suggest that a rebrand is a solution seeking a problem.

The true A/B test

I live in an area — perhaps the only one in the U.S. — where there is a true A/B test of whether there is value to being a Realtor or not, as New York City and the outer boroughs have a rival trade organization (REBNY, the Real Estate Board of Ne...

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