For-sale-by-owner (FSBO) startup Faira has raised another $1.2 million, with plans to bring “transparent bidding”to the San Francisco Bay Area.
Faira, which has so far only operated in the Seattle area, is among a handful of companies that are pioneering “transparent bidding.”
The sales tactic creates an auction-like experience that some observers expect to gain traction, even as many agents remain skeptical.
The Kirkland, Washington-based startup had previously been charged with operating as an unlicensed brokerage by the Washington Statement Department of Licensing.
Jerry McDonald o...